November 18, 2019
When Customers Want to See the Human Behind the Product
Everywhere you look these days it seems that modern commerce has been designed to separate…
In the field of Pricing
November 18, 2019
Using Analytics to Align Sales and Marketing Teams
Many companies struggle to deliver a consistent and easy buying experience for their customers. Consider…
November 18, 2019
Motivating Your Most Creative Employees SALES A Look into Microsoft’s Data-Driven Approach to Improving Sales
Many companies struggle to deliver a consistent and easy buying experience...
November 18, 2019
Pricing Needs to Reflect Who People Want to Be, Not Just What They Want
When are people willing to pay a super-high price premium for something? They do, for…
November 18, 2019
A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes
Poor pricing practices are insidious — they damage a company’s economics but can go unnoticed…
November 18, 2019
7 key pricing trends to consider in 2018
2018 has started. What is your strategy to boost profits in a growing and booming…
November 18, 2019
Impact of Digitalization on Sales: “Focus Negotiations on Quality of Service, Not Price”
The role of sales is changing fundamentally, as digitalization finds ever more applications. Where should…
November 18, 2019
Why Adding More Products Isn’t Always the Best Way to Grow
Back in 2006, McDonald’s saw its growth stall. The fast-food chain decided that the problem…
November 18, 2019
Innovation Should Be a Top Priority for Boards. So Why Isn’t It?
Corporate directors and executives alike recognize that today’s pace of change continues to accelerate and…